Text logo of the aperex brand in white font on a black background.
Sales representative presenting apartments on an interactive display with filters and color-coded availability.

Interactive Real Estate Sales Platform

Virtual tours, detailed apartment selection, infrastructure overviews, and configuration - everything to help your clients Make a Confident Decision
Benefits for the Developers
Data is based on open sources and EstateTech® analytics. For reference only
Increase
+30%
Conversion
Reduced by
-35%
Transaction cycle
Reduced by
-20%
CAC savings
Increase
+15%
Average Deal Value
Give your customers more options...

All the features for successful sales

Amenities overview
Infrastructure overview
Change weather
Public transport
Generating offers
Vehicle traffic
Local settings
Visual overview
Project info
Grounds walk
Time change
Branding UI
Walking distance
Interior configurator
Pedestrian flow
AI Assistant
Property filter
Data visualization
Status filtering
Scale model Sync
Info tags
Analytics
Favorites
Show furniture
Selection modes
Personal account
and more ...

Visual overview

The visual overview allows you to take in the entire project from a bird's eye view. Assess the scale of the development, the layout of the buildings, and the surrounding area in a single panoramic view
Controls for zooming and rotating a 3D map of a residential complex.

Grounds walk

Walking mode allows you to explore the complex from a first-person perspective. Explore every corner of the courtyard, appreciate the extensive landscaping, and soak up the atmosphere of your future home
Virtual tour of a sports court with instructions for moving forward, backward, and sideways.

Smart Search & Filtering by Multiple Parameters

The app lets users quickly narrow down available properties by combining multiple criteria. This makes it easy to compare relevant options and identify the property that best matches their needs
Filter by area
Filter by finishing
Filter by floor
Filter by type
Filter by number of rooms
Filter by orientation
Filter by price
Filter by special offers
Filter by status
Interface screen showing property filtering options with tabs for flat, office, and parking. Filters include area range from 25 to 350 square meters, cost between $150k and $250k, bedroom selection with options 1 to 4, and orientation with directional buttons for southern, eastern, northern, western, southwest, southeast, northwest, and northeast. A vertical panel on the right shows numbers 1 to 22. A legend at bottom left uses green and purple indicators for on sale, sold, execution, in reserve, and discontinued statuses.
Filter by area
Filter by finishing
Filter by floor
Filter by type
Filter by number of rooms
Filter by orientation
Filter by price
Filter by special offers
Filter by status

Functional display modes of filtration

Visual 3D Review

Filter Apartments by Price, Area, Number of Rooms, Floor, and Orientation. Matching Options are instantly highlighted on the Interactive 3D Building Model
3D model of a residential building with highlighted apartments and filters for price, area, floor, and orientation.

By Floor

Explore the Building Floor by Floor, compare Layouts, and check the Availability Status of every Apartment in an Interactive View
3D floor plan of a residential building with available apartments highlighted in green and a booked apartment in purple.

List View

Browse all Apartments in a Structured List with key Details, including Price, Area, Number of Rooms, Floor, Orientation, and Availability Status
Apartment list showing prices, floor areas, floors, orientations, and availability, with search filters on the right.

Availability Grid

View Apartment Availability across all Floors in a single Grid. Color-Coded Statuses make it easy to identify Available, Sold, Booked, and Reserved Options.
Apartment availability grid with color-coded units arranged by floor.

Favorites

The "Favorites" feature lets you save your favorite apartment layouts in a single list. Compare the best options and return to viewing them at any time
Grid of ten studio apartment floor plans with details including size ranging from 52.1 to 89.7 square meters, prices between $101K and $184K, bedroom counts of 2 or 3, various floor numbers, and features such as 3-year installment plans, special offers, on sale, and parking availability.Grid of six dark cards showing studio apartment floor plans with details including size in square meters, price in thousands, number of bedrooms, floor level, directional orientation, and labels like 3-year installment plan, special offer, and on sale.
Aerial view of a modern, tall, glass-covered building surrounded by smaller residential blocks and greenery in an urban area under a clear blue sky, with roads and cars visible.Snow-covered cityscape with a tall, modern, curved black glass skyscraper in the center surrounded by mid-rise buildings and trees, viewed on a digital interface showing options like General View and Walking Mode.
Summer
Winter

Change of Weather

Change the weather instantly—from sunny summer to atmospheric rain or snowy winter—to explore the project’s architecture and landscaping in different scenarios.
Summer
Autumn
Winter

Time Change

Change the Time of Day — from Sunrise and bright Daylight to Sunset and City Lights. Explore how Natural Light, Architecture, Courtyard Areas, and Views transform throughout the day, helping clients experience the property’s atmosphere before making a decision.
Aerial view of a tall, modern black glass residential building surrounded by greenery and roads with moving cars, with smaller buildings nearby under a clear blue sky.Nighttime aerial view of a modern cityscape featuring a tall, dark, uniquely curved building surrounded by smaller buildings and illuminated streets with cars, under a starry sky with a full moon.
Day
Night

AI Sales Assistant

A smart, always-available assistant that guides clients through property selection, answers questions, highlights the most relevant options, and helps turn interest into qualified leads
Understands natural language
Matches properties by multiple criteria
Explains why each option fits
Answers questions about the project
Opens floor plans and property views
Transfers qualified leads to the sales team
A conversation between a user and AI assistant Maya. The user requests an apartment between 65 and 90 square meters, above the 15th floor, with windows facing south and unfinished. Maya replies with two options: a two-bedroom Euro-style apartment of 74.5 m² on the 22nd floor with a fully glazed south side, and a spacious one-bedroom 88 m² corner unit on the 18th floor with a south-facing living room and southeast-facing bedroom. Maya offers to open the floor plan for the first apartment to check the view. A female avatar with short dark hair, wearing a navy blazer and white shirt with a name tag 'Maya' is shown on the right with a purple star sparkle graphic behind her.
Understands natural language
Matches properties by multiple criteria
Explains why each option fits
Answers questions about the project
Opens floor plans and property views
Transfers qualified leads to the sales team

Infrastructure overview

An infrastructure overview allows you to assess the project's surroundings: schools, kindergartens, shopping centers, and parks. A visual map provides a complete picture of how comfortable and vibrant life will be in the new area
3D city map with a Skyline Commons shopping mall information panel and infrastructure filters.

Public transport

The "Public Transportation" feature displays nearby stops and current routes directly on the project map. This allows future residents to instantly assess the convenience of transportation and plan their trips
3D city map showing transit stops and bus routes serving City Center Hub.
Everything you need, clearly organized and easy to explore

Amenities Overview & Info Tags

Aerial view of a residential complex highlighting sports, play, and recreation areas.
A tour of the internal amenities allows you to explore the complex's infrastructure in detail: from modern playgrounds to recreation and workout areas. Learn all about the courtyards and public spaces that create a comfortable living environment
3D view of a residential building facade with an information panel about its windows.
Information tags in the app allow you to instantly access detailed information about elements. Simply tap on a marker to learn technical specifications, materials, or features of the object

Interior Configurator & Furniture Display

Explore your future apartment with or without furniture, assess zoning and room proportions, customize finishes and interior details, and see the real view from your window alongside the natural movement of sunlight through the interior
3D rendered floor plan and layout of an 82 sq. m apartment with two bedrooms, a living room, kitchen, and bathroom, surrounded by trees outside. The interface shows the apartment is sold, with southern orientation on the 19th floor of a 22-floor building, listed at 37,573 dollars. The plan features labels for total area, number of rooms, floor, and layout number, plus buttons for favorites and interior design options.3D architectural floor plan of an 82 sq.m. apartment in a premium-class building surrounded by trees, showing layout with labeled details such as total area, rooms, floor, layout number, and southern orientation, with interface options for favorites, interior design, and viewing parameters.
With Furniture
Bare Walls
View from the window • Furniture and finishing configurator • The trajectory of the sun • Zonal division • Apartment details • Layouts
Modern living room featuring a large brown suede sectional sofa with two pillows and a plaid throw, a dark wood coffee table on a light rug, and a backdrop of dark kitchen cabinets with built-in appliances and a textured accent wall.
Modern living room with a light gray sectional sofa adorned with two pillows and a plaid throw blanket, a dark circular coffee table, and a decorated wall featuring dark cabinets and built-in ovens in the background.
Modern living room with a dark brown sectional sofa adorned with cushions and a plaid throw, a low black coffee table on a light rug, and a backdrop of dark cabinetry and textured wall, illuminated softly.
3D rendered sphere with a brown gradient and textured surface resembling a woven fabric.Textured 3D sphere with a detailed, consistent grid pattern forming vertical and horizontal lines on a neutral beige background.Spherical 3D object with a textured surface and a gradient of brown shades, showing light on the right and shadow on the left.

Vehicle Traffic

Explore traffic density, access routes, lane movement, and parking areas. This interactive view brings the city to life, creating a realistic digital twin of its everyday mobility
3D visualization of a multilane road with cars and a landscaped median.

Pedestrian Flow

Follow the natural movement of residents through pathways, entrances, courtyards, and shared spaces, revealing the rhythm of life across the community
3D visualization of a landscaped pedestrian area beside a residential complex and city street.

Data Visualization

Data visualization using heat maps clearly shows noise levels, air quality, traffic congestion, and green areas. Interactive layers allow for a detailed assessment of the neighborhood's ecology and safety before purchasing
Air quality
Traffic congestion
Noise level
Criminality
Greening
Connection quality
Property value
Pedestrian traffic
and others
Aerial city map with highlighted roads showing average traffic volume from clear (green) to gridlock (red) using a color gradient scale.
Air quality
Traffic congestion
Connection quality
Noise level
Criminality
Greening
Property value
Pedestrian traffic
and others
Success in every detail, profit in every solution

Advantages that translate into your commercial gain

A real estate agent and a customer interacting with a large touch screen presentation kiosk, showcasing a 3D architectural facade visualization of the D House residential development with open window technical specs

Personal account for managers and clients

Track the results of every customer interaction. All information is available in your manager's personal account
Pages from the sales brochure for the apartment, featuring the floor plan, specifications, and interior photographs.

Generating quotes and marketing materials

Reduce the workload on your managers by quickly generating all the essential materials for fast and successful sales
Scale model of a residential complex with towers, landscaped terraces, and surrounding streets.

Synchronization with the live scale model

App and model stay synced — select a unit or floor to show it on the physical model
Four “Corporate identity” button designs with different fonts, colors, and shapes.

UI design to match corporate style

We’ll customize the app’s colors, fonts, and interface to match your residential complex, brand, and corporate identity
Real estate market analytics dashboard with charts for prices, time on market, and buyer activity.

Analytics of  user-app interaction

Identify the client's preferences, priorities, tastes, and budget, then analyze this data and act accordingly
Interface settings for language, currency, measurement units, and date format.

Localized settings for different markets

Localization adapts language, currency, and measurement units to each region, making the app convenient worldwide

Learn all about the capabilities of the EstateTech® solution in 1 minute

We help our clients solve both current and future problems in advance...

Interactive Content is Key to Attracting Modern Buyers

We turn digital necessity into your competitive advantage in the modern real estate market
Source: Zillow
86%
Of buyers are more likely to view a property when its listing includes a floor plan they like
Source: NAR
51%
Of buyers found the home they purchased through an online search
Source: Realtor.com
60%
Of online buyers found virtual tours extremely helpful
Source: gartner
89%
Companies have already adopted a digital-first strategy or are planning to do so.
Interactive content
More engagement
More qualified leads
Faster sales

benefits for the developers

We help our clients solve both current and future problems in advance...
Get a consultation
Icon CAC Savings
Reduced by
-20%

CAC savings

EstateTech® reduces CAC through sales automation, better lead qualification, and higher conversion. Buyers explore the development, pick apartments, and plan interiors on their own — cutting sales team workload and ad spend
An EstateTech infographic showing a 20% reduction in CAC savings, comparing a tall former CAC bar to a lower, orange New CAC bar, alongside metrics for channel cost and ad spend reductions.
-13%
Chanel
Cost
-7%
Ad
Spend
Icon Average Deal Value
Increase
+15%

Average Deal Value

EstateTech® establishes a premium product image before construction even begins. Managers gain real-time insights into client preferences, enabling personalized upselling and higher deal values
An EstateTech infographic showing a 15% increase in Average Deal Value, with a pink wavy line graph rising over time to illustrate the growth of check costs across multiple deals
Icon Transaction Cycle
Reduced by
-35%

Transaction cycle

EstateTech® streamlines every stage of the buyer journey by delivering all key property details in advance — floor plans, window views, neighborhood infrastructure, and more. This speeds up decision-making and boosts client satisfaction
A line graph illustrating a reduced transaction cycle for EstateTech, showing a downward trend over time with the headline "Reduced by 35% Transaction Cycle.
Icon Conversion
Increase
+30%

Conversion

The EstateTech® app lets buyers filter suitable apartments, get a full overview of the residential complex, and plan interior design before construction begins — boosting conversion from viewing to booking compared to static renders and floor plans
An EstateTech infographic showing a 30% increase in conversion with a five-step sales funnel bar chart leading up to a highlighted green Closing bar under an upward arrow
Data is based on open sources and EstateTech® analytics. For reference only
EstateTech logo
Arrows of interaction between the application and the company's ecosystem
Your company's
ecosystem

Integration into your digital ecosystem

The application can function as a separate presentation product or as part of a unified digital infrastructure of the project

Seamless CRM Integration

Automatically sync leads, bookings, and customer preferences directly with your CRM for immediate follow-up by your sales team

Data synchronization

Apartment availability, current pricing, and floor plans are updated in the app instantly based on your property database

Smart Notifications

Automated alerts for property status changes and key user actions, ensuring your team reacts instantly to every lead

Analytics & Tracking

Full support for web analytics tools (Google Analytics, Yandex.Metrica). Track which layouts and buildings attract the most interest

Unified API for External Platforms

Easily stream interactive content to real estate listing sites, marketplaces, and partner websites via a robust API

Booking System Compatibility

Integration with payment gateways and online booking services allows customers to go from initial click to reservation within a single interface

CMS Content Management

Update visuals, promotions, and special offers through your website’s familiar admin panel without needing developer assistance
Integration with leading CRM systems for developers and others
Ready to discuss your project?
Get in touch or book a quick call. We’ll answer your questions and help you get started

Supported Output Devices

Discover a new level of interaction with content that blurs the boundaries between the digital and physical worlds

4K touch panels

Create a "wow factor" in your sales gallery. Crystal-clear 4K resolution and instant touch response allow clients to explore every detail of the project, literally touching their future home
web
app

Laptops and PCs

Leverage the full power of desktop solutions for high-performance presentations. The app is optimized for both web browsers and standalone software, ensuring fluid graphics and high-fidelity visuals
web
app
stream

Mobile devices

Keep your project right in your pocket. Support for smartphones and tablets (iOS & Android) enables on-the-go demos and lets clients take a virtual model of the building home with them
web
stream

VR devices

Provide a fully immersive experience. With VR headset support, buyers can take a virtual tour of the apartment, assess the layout, and view from the window in real-life size
app

Technology Stack

Powerful technologies for flawless visualization and high-performance digital projects

Choose a convenient immersion format

Use the lightweight web version for a quick introduction or unlock the full graphics potential of the Unreal Engine app
EstateTech®
web

Web version for access anywhere and anytime

EstateTech®
app

Local version for perfect interaction

EstateTech®
stream

High-end visuals with instant web access

Technologies used
HTML5, CSS3, JavaScript, React.js, GSAP, Three.js, Laravel, Node.js, MySQL, Lottie
Unreal Engine, C++, Blueprints
Unreal Engine, C++, Blueprints, WebRTC, Node.js, JavaScript,  GPU Cloud
Availability of internet connection
High-quality detailed visualization
Modern PC with a powerful graphics card
Embed in website
Third-party payments
Use of VR technologies
CRM & ERP integration
Use on mobile devices
Functional capabilities
Free rotation and movement
Change of weather
Time change
Multi-language
Info tags
Property and status filter
Project info
Favorites
Download or sending offer
AI Assistant
Interior configurator
Vehicle traffic and public transport
Pedestrian flow
Overview of the environment and infrastructure
Data visualization and hitmaps
Branding
Personal account
Generating offers
Analytics
Show full table
Hide full table
Yes
No
Yes, high-speed Internet
Depending on internet speed
Yes, with limitations
Yes, only two modes

Frequently Asked Questions

We help our clients solve both current and future problems in advance...

What is EstateTech, and how does it support property sales?

EstateTech is an interactive platform for presenting and selling real estate. It combines virtual walkthroughs, apartment selection, infrastructure overviews, and interior customization. Buyers can explore their future home before construction is complete, while sales teams can deliver personalized presentations and prepare quotes.

How can buyers find an apartment and explore its features?

Buyers can filter apartments by price, area, floor, room count, finishes, orientation, and availability status. Four viewing modes are available: a 3D overview, floor view, list, and availability grid. Users can save favorites, explore layouts and window views, display furniture, and customize finishes.

Which devices does EstateTech support?

EstateTech is available as a web version, a standalone Unreal Engine application, and cloud streaming through a browser. It can be used on computers, touch panels, smartphones, and tablets, with VR experiences available through the application. Features, hardware requirements, and internet requirements depend on the selected format.

Where can I download the app?

Each project is custom-built to meet the specific requirements of the developer. Depending on your needs, the finished product can be delivered as a direct web link, an iframe embed code for your website, or a downloadable installation file. We can also provide the software on a physical drive (USB flash drive) or perform the installation on your hardware personally—either on-site or via remote access

Is it possible to develop custom features that are not included in the base version?

Absolutely. Our platform is fully scalable, allowing us to implement unique functionality tailored to your business goals. Whether you need CRM integration, smart home modules, or bespoke 3D visualization tools, we can develop and integrate additional features upon request. All custom requirements are discussed and evaluated during the technical specification (TS) phase

What source data is required to start the development process?

To develop the application, we will need project documentation including technical specifications, floor plans, elevations, and a master plan, as well as brand identity assets like your brand book and logо. We also require project renders, architectural concepts, and details regarding finishing materials, amenities, and CRM system used for integration. Any additional information is welcome to help refine the project, and to ensure the security of your data, we will sign a Non-Disclosure Agreement (NDA) with you

Can the application be used simultaneously on different devices and by different users?

The application supports simultaneous access for multiple managers and can be used on various devices at the same time. All data is synchronized across platforms in real-time, ensuring that the entire team has access to the most up-to-date information. The total number of concurrent users and devices is technically scalable and is limited only by the capacity of the server infrastructure

Does the application require a high-performance computer?

Hardware requirements depend on your chosen format: EstateTech® web and EstateTech® stream do not require a high-performance computer as they operate via an internet connection. However, the local EstateTech® app version requires a more powerful PC for optimal operation. We are always available to provide expert consultation and personalized recommendations on selecting the right hardware configuration. For detailed information on the differences between these versions, please refer to the "Choose a convenient immersion format" section.
We are in geography

Our projects operate all over the world!

We proactively address challenges, ensuring seamless solutions for our global clientele
Dubai, UAE
Amsterdam, Netherlands
Warsaw, Poland
Minsk, Belarus
Moscow, Russia
Los Angeles, USA
Toronto, Canada
New York, USA
Astana, Kazakhstan
A world map showing the locations where we've completed projects

Get started with a free consultation

What are the next steps?
1
Following a thorough analysis of your requirements, a specialist will contact you
2
We are prepared to sign a Non-Disclosure Agreement to ensure the highest level of privacy, if necessary
3
We will provide you with a full commercial offer indicating the terms and cost
4
If the terms of the commercial offer suit you, we sign all the necessary documents and begin working on your project
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Schedule a meeting

Let’s schedule a meeting at your convenience. We will present our solution and discuss your new project in detail. Feel free to choose the meeting duration that works best for you
We provide consultations in English, German, Russian, Spanish, Arabic, Polish, and Chinese